We came up with an inexpensive innovative idea that combined Nutifood’s two CSR efforts into one. We produced the Plastic Bottle Life Vest. The Plastic Bottle Life Vests help save lives during the flood seasons, and each vest uses 12 empty 500ml plastic bottles for flotation. With every 1,000 life vests, we helped recycle 12,000 plastic bottles.
Marcus Rebeschini Y&R Regional CCO
Kit Ong Executive Creative Director
Vuong Nguyen Senior Art Director
Hisashi Matsui Art Director
Kit Ong, Le Nguyen, Emir Shafri Copywriter
Kit Ong Executive Creative Director
Vuong Nguyen Senior Art Director
Hisashi Matsui Art Director
Kit Ong, Le Nguyen, Emir Shafri Copywriter
Citta Le Designer
Huy Ho Studio Manager
Bao Duong Designer
Cuong Nguyen Designer
Teddy Nguyen Producer
Huy Ho Studio Manager
Bao Duong Designer
Cuong Nguyen Designer
Teddy Nguyen Producer
LOOK Creative Production Studio
SPECIAL THANKS to craft-mans and helpers for helping us accomplish the project.
SPECIAL THANKS to craft-mans and helpers for helping us accomplish the project.
This project has been nominated and won some metals at several award shows around the globe in 2014.