TV commercials
Offering: doubled daily internet traffic.
Idea: it's so much internet traffic that it won't fit inside your smartphone. Traffic bursts out making all surroundings digital (pixelled).
Offering: mobile tariff for digital-active users.
Insight: most youngsters are so-called "digital-native" generation, who literally live in their smartphones.
Idea: using a smartphone is like living inside of it. Heroes are placed into a smartphone world where they interact with different apps.
Offering: image campaign. One price for calls to all local mobile networks, as if they are combined in one Large Network.
Idea: people have different social sircles, but variety of mobile networks separate them. Unite all together with life:) Large Network. The TV spot literally shows circles - with friends, colleagues, etc., which finally unite in one big circle.
Print ads
Offering: "favorite number" feature. Calls to the subs of other mobile operators like velcom are twice cheaper.
Idea: the sneakers of a young couple are made in official colours of two brands - life:) and velcom, which means that we make love, not war:)
Offering: roaming for a valuable price.
Insight: most people hide from calls in roaming zone, because they have to pay for it heavily.
Idea: ostrich is a clever metaphor to deliver a simple message - don't hide from roaming calls anymore!
Radio
Offering: "favorite number" feature with twice cheaper calls.
Idea: call your favorite number without Shakespearean drama.
Offering: 2-sim smartphones.
Idea: no more hard decisions which one to choose (reference to Matrix), take it easy with 2-sim smartphones.
Offering: roaming for a valuable price.
Idea: think that only Chuck Norris can handle roaming, which runs everyone into debt? Pff! life:) roaming is so cool and value for money, that it can handle even Chuck Norris!
P.S. Rumors say that Chuck Norris himself liked this radio.
Other stuff
Offering: mobile tariff cross-promo - wet wipes branding for local cafes.
Slogan: in your face, other tariffs!
