This site was built for Sensis to promote a service where customers could have questions answered via SMS. The idea of the site is to ‘hibernate your brain’ by letting Sensis do the thinking for you. Once a user signs up for the free SMS trial they have the ability to ‘download’ their brain. If they chose to download their brain using Facebook they would see what their brain is thinking about. This was achieved by pulling photos from the user’s Facebook gallery and interspersing them with random and often humorous imagery.