This is my project for a possible contract to redbrand a local pub in Skipton, North Yorkshire. This was an incredibly exciting project as there is a possibilty that I could have my work published on the front of a very popular pub in the heart of Skipton. I took the inspiration for the logo from their current logo that focused on the rams head. Here I made the sheep look a lot more modern and welcoming as well as rather upmarket. For the paper promotion of the pub I focused on the popularity of the pub and the awards that it has won. I chose the logo for the business cards of the promotion to be gold rather than black and white of the exterior design. This makes it look a lot more prestigous and modern. The gold however did not work on the outside as the design had to be inkeeping with the surrounding buildings and colours. Also black and white is a lot more classy and upmarket at the moment.