Even though curling is expected to be 600 years old sport, people play it in Slovenia since 2010. Curling club Zalog was among first three curling clubs, established in Slovenia.
When planning new visual identity, I wanted to merge modern and clean look as well as long lasting curling history. Visual identity is based on the logo, which is a mixture of symbol for shield, curling stone and initial letter Z combined with type, which is set with Forza from Hoefler & Co. Since we have not started with rebranding yet, I had to use mock-ups for bringing new visual identity into life.
