Marketing initiative for The University of Texas at Austin McCombs School of Business.
The Challenge: To develop a brand and go to market strategy for a suite of online business foundational courses for busy professionals who need to enhance or develop specific business skill sets FAST.
Tagline: Get Business Smart. Fast.
Elements include media, paid search, e-commerce functionality, video production, responsive website design, and print advertising.
Branding Identity
:60 Second promotional video shared through social platforms driving to the website.
Website with e-commerce functionality
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