Animo is leading manufacturer for coffee and tea making equipment. Their main markets are central Europe, but are now expanding to Russia and Scandinavian countries as well. Their machines can be found at many locations, such as hotels, offices, restaurants, hospitals and military sites, where style, durability and hygiene are important to the end user. 
Their main focus is for quality and design, making an end product that is functional, stylish and easy to use.

As the company has been growing, they realized that their brand image no longer transmited the core values of the company. They wanted a new corporate show reliability, quality and flexibility.

The base colours of the Animo identity are Red, Blue, White and Black. This combination immediately signals to our audience that they are with Animo. The extended colour palette is used to bring variety and a bit of fun into the Animo identity. 

Futura Std and Garamond are Animo’s typeface families and should be used wherever possible to communicate key brand messages in headlines and display copy. They are available in multiple weights, complete with italic variants. Usually, Garamond is used for body copy and Futura Std for headlines and brand mesages.