To celebrate Keep Calm Lip Balm marketing campaign, Rimmel Digital team created a competition asking the public to spot the taxi and upload their photos onto Instagram to win prizes.

The team asked for a map of London to be created so that the route could be advertised in advance on Facebook, Twitter and Instagram.
 

I put forward the idea for an illustrated map, which incorporates key landmarks and a clear highlight of the route the taxi intends to take.

 

The below was posted across all digital formats, and helped create a buzz around the Keep Calm giveaway.