A Hyper Island Student Project.
2014
The World Wide Fund for Nature approached Hyper Island with the question:
How can WWF increase loyalty and the amount of donations, by creating new fundraising solutions that engage people in the stories of endangered wildlife?
2 days + 6 students
We created a microsite proposal that shoppifies the donation process that makes contribution social and easy to track the progress of supported projects.
INSIGHT
"Get to my heart first and inspire me to make MY choice."
TRENDS
Online Shopping has changed the way we spend our money.
Social Networks have changed the way we interact with each other.
CHALLENGE
How might we engage people so their contribution to WWF becomes a personal investment?
WE OWN OUR PLANET
> The microsite connects to your social account.
> 'Add to Cart' button that makes it easy to contribute to a project.
> Filter projects based on region, priority, theme, friends.
> Get notified when a project you support makes progress.
DISCLAIMER:
All content on the website mockups is placeholder content.
