Elements used in the ad: Logo and slogan of the company, crop fields in the back, containers with the product and a variety of fruits and vegetabes including a pineapple, carrots, a melon, apples and broccoli.
Gerber is a brand that has a lot of years in the business. It was created in the United States and later on bought by Nestle. Their target audiences are new moms that are searching to complement their babies’ nutrition with natural products.
The colors that they use are mainly light colors to inspire calmness and a good enviroment for a baby.
The colors that Geber used in this publicity are:
The colors for the logo and slogan: Blue and White
The colors of the background of the ad: Blue and Green
The colors for the elements at the front of the ad (containers and fruits): Blue, Green, Orange, Yellow and Red
The colors for the logo and slogan: Blue and White
The colors of the background of the ad: Blue and Green
The colors for the elements at the front of the ad (containers and fruits): Blue, Green, Orange, Yellow and Red
New Ad
This new image based and inspired in the previous seen publicity had as a target an older and more serious type of consumer.
The colors that were used were intense giving an image of dynamism. An analogous combination of the yellow, light orange and orange colors was used too.
New elements used: Slogan, images of adults ejoying themselves because of Gerber, images of the Gerber products and the image of an office as a background.
