Briefing: Tell people about the 10º consecutive awards, for best sports newspaper won by Record.
Idea: We decided to continue Record's new line of comunication (everything counts), and created a all type ad based on the shape (a coma) of the award.
Headline:
This awards is not a final dot it is a (awards shape vector looking like a coma)
Base line:
We've just now won our 10º, and we are already working for the 11th.
Copy: Rui Antunes/Kermit
Art Director: Helder Ventura
Art Director: Helder Ventura
Creative Supervisor: Marcelo Dollabela
Creative Director: Jorge Coelho
Creative Director: Jorge Coelho
