"Shorttrax is a professional networking tool that helps you tap into the hidden job market by identifying your inside connections to great opportunities."

I worked closely with Liquid Agency to evolve this logotype concept, that was developed in-house, into a more appropriate and relevant product identifier. KUSTOM KULT was sought out by Liquid Agency, who with their high expectations, chose us because of our "expertise out of experience" in the subtleties of working with letter forms, how they relate to each other, and our sense of how to design a logotype that is both relevant and successful within it's specific brand environment.