Pop 'N Sweets is a "native to Utah" soda and sweets shop which carries a large variety of drinks and treats both from home and abroad. This project is a proposed "brand refresh."
The moving, adaptable logo (liquid identity) along with the contrasting, vivid colors represent the variety of products available. On the same note, the "bars" in the logo give a nod to candy bars and the liquid nature of the brand hits at soda.
The combination of bright colors, it's adaptabilty and the use of contemporary type will attract the large college demographic where it is located while standing apart from neighboring competitors.
To get an idea of their current look and feel/brand language, see their site here.
