Velvet Slipper Divine // Brand Launch // Event
CHALLENGE //
Velvet Slipper Divine needed a coming out party for Airstream "Babette" that could live up to her reputation and newly-created brand identity. As the brainchild of Vivian Wise, this could be no ordinary gala.
ACTION //
Origin got to work on materials that would leave a luxe impression, but still leave plenty of budget for the evening's entertainment…a ribbon dancing champagne server, hookah bar, and Prince Charming bartenders among them. With the event being right after the holidays, a compelling tale and impeccable timing helped cut through the noise in recipients' mailboxes.
CLIENT / Velvet Slipper Divine
AGENCY / Origin
CREATIVE DIRECTOR / Jim Mousner
DESIGN DIRECTOR / Michelle Coffey
DESIGNER / Lucie Pognonec
DESIGNER / Aike Jamaluddin
EVENT PHOTOS / Jenny Antill
