We helped Vivian and company settle on a name, focus the business strategy, and evolve the brand concept. The logo and identity drew inspiration from the Parisian Art Nouveau period of Salons—a time where people from all walks of life came to discuss ideas, make deals, and innovate change. But we also added a twist of modern cheekiness so signature to Vivian.

 

The crown jewel of the identity is the business card, which acts as a perfect little jewel box in the hands of potential clients and fellow revolution-planners. The layered mix of texture, color, paper and shape speak to the curated, bespoke nature of everything Velvet Slipper sets its heart on.