MFD Office Campaign
Konica Minolta
Konica Minolta
Brief
To create a press and direct campaign targeting small to large size businesses highlighting Konica Minolta achievement of winning the BLI Line of the Year award for their range of multifunctional devices. The industry standard award is highly sort after in the print manufacturing industry and the overall brief was to find a solution to showcase this to an everyday office environment.
Solution
To highlight the fact that multifunctional office devices are an essential part of every office, such as stationery, we created a series of images that reflected these everyday items normally found within an office and combined them to create various images of awards and trophies. All tagged under a the line "Discover a true office champion". The aim to bring a simple message of buy the best in its class in a unique and engaging way.
To create a press and direct campaign targeting small to large size businesses highlighting Konica Minolta achievement of winning the BLI Line of the Year award for their range of multifunctional devices. The industry standard award is highly sort after in the print manufacturing industry and the overall brief was to find a solution to showcase this to an everyday office environment.
Solution
To highlight the fact that multifunctional office devices are an essential part of every office, such as stationery, we created a series of images that reflected these everyday items normally found within an office and combined them to create various images of awards and trophies. All tagged under a the line "Discover a true office champion". The aim to bring a simple message of buy the best in its class in a unique and engaging way.
