NOTHING TAKES THE PAST AWAY LIKE THE FUTURE
Like many faced with the dilemma of print versus digital, the goals of this project were to provide an easy and visually compelling way for internal employees and key accounts to access product content quickly while also transitioning out of physical print catalogs. Not an easy goal when you have many people who still prefer print over digital. In a tactile environment that has always had a physical booklet or pamplet, the challenge here was to strategize a catalog reduction plan that slowly weans people away from their tactile addiction. Be prepared for the varying degrees of change management through such an undertaking.
But just like "Field of Dreams"... "Build it, and they will come!"
Web Designer: Chris Pickey
UI Design: Hailey Schultz
The catalog landing page rotates a carousel of banner images of recently launched product offerings while displaying general and recent information under the banner. A simple menu nav for easy category access.
A category menu page showcases larger in-line booking programs in a "featured catalogs" section while smaller product initiatives are displayed below. Recently posted initiatives are always added top/left.
You can view additional information by selecting a catalog's lightbox.
Each catalog displays in a digital page-flip format where you have
the ability to download, print, share, search, and mark notes.
A table of contents menu option helps provide quick-access to a product category of interest.
A search function allows for finding products quickly.
The archives page was an important feature to include.
