Bold
A new scent
Assignment:
To create a world behind a new scent to be sold in the store of our choice.
Requirements:
Choose a company in which to market the perfume.
Develop a look, name, box, bottle, and universe for the new scent.
Concept board
Concept: Harmony between contrasts.
Bold: dare yourself to be you, and only you.
As every woman is different, we want each bottle to be different. Created from moldable plastic the bottles can be twisted and torqued to fit your own style.
Bold was created for the new Spring line. Using bright tones: yellow, red, pink and green on the inside of the box and a clean simple white on the outside following the original concept of the perfume: Harmony between contrasts.
Presentation of book.
Open book.
