Scion.com
Role: Creative Director / Designer
Come for the cars, stay for the user-experience
We designed and prototyped a customer centric shopping destination to drive dealer leads. The experience was centered around what the user wanted - whether to research the competition on their smartphone or read reviews on social media. We used retargeting to provide variable content that was relevant to each individual visitor while supplying them with easy-to-use shopping tools akin to an eCommerce experience.
