This is a brand called Bear and here you can customise your own bear. You even get to chance to build it youself with the of the friendly staff.

 

The complete set of CIS.

The tri-fold brochure which comes with free stickers (because kids love stickers!)

You get to choose the plush type (such as teddy bear or rabbit), size of the plush, the colour, their clothing, the 'noise' (like you know those type of plush which says something like I love you if you press the belly part), and the accessories.

This company is a place where people can create and customize your own bear. 

The target audience is kids, thus I used blue color as it represents innocence and pure, and also the letter 'B' looks like a bear head from side view.

This font is also curvy, san serif, and also has round corner so that it would be suitable for kids.

I used dashed lines as one my element because customizing bear can be associated with sewing, thus there is the dashed line that looks like sewing line.

Thanks for viewing!