Self initiated Experimental type.
For this self initiated project I wanted to improve my 3D rendering, and create some interesting letter forms that visually communicated an aspect of the product being advertised.
I chose Nike as the company for this exploration, a company I would love to do some work for in the future.
The letters were constructed out of "air chambers" to convey the idea of lightness but also structure. The challenge was to make the letters legible while not compromising on the desired aesthetic and creativity of the letter forms.
