Proposition For a Revolution, a feature length documentary, now in post-production at Recyclewala Labs, which traces the journey and the rise of a new liberal-centre party in Indian politics, the Aam Aadmi Party.
On 7th April 2014, we launched an organic crowd funding campaign driven by social media, the internet and positive word of mouth. The first preview was the trailer-teaser about the campaign. I worked under the guidance of Anand Gandhi, on Adobe After Effects software for the effect and typography.
The same video, was translated into regional language. You can see that one by clicking here.
For this crowdfunding campaign, we came up with a web portal, social media posts and related reviews.
You can visit www.prop4rev.com, www.facebook.com/prop4rev and www.twitter.com/prop4rev to see other posts.
There was an overwhelming response, as the project recieved over 132% of the target funds within the period of a month. The contributors were sent hand-written postcards and custom facebook posts, with other incentives.