Client: Jennifer Layton
Task: The Eggucation Project was a branding identity made for a friend who runs one of the local farmer's markets and raises her own chickens. Her eggs are highly sought after by chefs in the Charlotte area who want GMO-free, farm-raised eggs.
Goal: Create a black-and-white image that reflected the theme of roundness, of natural forms. Jennifer knew exactly what she wanted: An egg holding a book, with "Non-GMO" in a thought bubble.
Challenges: Finding an "egg appropriate" font that meshes well with the simplified cartoon illustration.
