My design studio, Upanotch, was approached to develop the branding for Ghost Story, an elite consulting service based in New Orleans. Operated by accomplished improv performers James Hamilton and CJ Hunt, Ghost Story provides narrative-building and presentation coaching to entrepreneurs, executives, and leaders. The Ghost Story logo needed to express the power of revealing and illuminating the client story, and James & CJ's authority as agents for this. This was to be emblematized by a flashlight and its beam.
Initial concept sketches.
