Marmite
is delicious.
Marmite has a very strong personality to match his taste profile. As you would imagine, this gives way to some equally strong opinions on various contentious issues. (His blog, Smarmite, is the perfect platform for this.)
Sure, he may come off as bitter, but this is Marmite's way of asserting himself over other spreads. After all, you'd be bitter, too, if you spent your life in the shadows of other condiments.
Marmite's blog, SMARMITE. Entry #1.
Marmite's blog, SMARMITE. Entry #2.
Too passive to tell someone how you really feel? Let Marmite be your medium. Samples of user-generated Marmitegrams will be placed around the city. Scan the QR code to take you to the Marmitegram microsite where you can fill out your very own Marmitegram. The ones we like best will become out of home print adds, like these sample ones.
Marmite
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Marmite

Not enough people in North America eat Marmite. They should. If only as part of a dare.

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Creative Fields