If you think about it, the craft of typography is little more than the combination of three very simple things: attention to detail, common sense and visual acuity. Sure, there are typographic rules and guidelines, but they are, for the most part, just based on what is sensible and pleasing to the eye. Learning to identify the parts of a character may increase a designer’s business vocabulary, and knowing the lineage of Garamond designs may aid in the choosing of a good modern revival of the face, but the real key to typographic success is basically just “sweating the details” and a simple coordination of mind and eye.