The fashion industry can be a daunting experience for young girls, and can also cause uncertainty for parents on what to expect. We wanted to find a fun way to explain all the details of a career in modelling and to set the parents’ minds at ease.

We created a highly visual, informative magazine to serve as a guide for parents, with practical examples and success stories. The magazine was handed out at the annual Clothes Show Live expo in Birmingham. Model scouts approached potential models and encouraged their parents to engage with the Select brand at their stand

We created a highly visual, informative magazine to serve as a guide for parents, with practical examples and success stories. The magazine was handed out at the annual Clothes Show Live expo in Birmingham. Model scouts approached potential models and encouraged their parents to engage with the Select brand at their stand