Design a brand identity for an all-natural candle manufacturer based in Sydney. The client wanted the concept of 'brave' to come across in the brand visuals and then rolled out onto brand collateral and packaging.   

A minimalistic approach proved the way to go to strike a fine balance between the literal, tribal reference and a contemporary look and feel. The simplicity of the logo allowed for use across a range of products and by using black as a primary colour it allowed the products to introduce colour instead. This simplicity was amplified with a set of icons that could visually communicate the scent ranges available (beach, home, city, world and wild).