Diageo Brand Website // Recipes
TheBar.com, Diageo's website for their full portfolio of spirit and wine brands. Three years into TheBar.com's presence the library of drink recipes had grown from a couple hundred to over a thousand. That's when we approached the brand to redesign this high traffic section of the site. With a re-architecture we updated the overhauled and improved the user interaction for browsing, searching and finding recipes. This included creating a rating system, drink preference tracking and a login/registration feature that allowed users to submit, rate and save recipes.
