In January 2014 my student collegues, my team and me flew to New York
to present our final ideas within a pitch for the agency BANDUJO.
CLIENT
New York City Health Department
AIM
Raise the awareness of teenage pregnancy
by encouraging parents to talk to their kids.
TARGET AUDIENCE
Parents of Teens (12-19) in the South Bronx, NYC
INSIGHT
BIG IDEA
Because 60% of our target group speaks Spanish, we also translated all our posters and billboards into Spanish.
In addition to the posters, we also created stickers which will be displayed around the South Bronx:
