This project is to select a existing environmental organization or company to redesign their current identity system, and develope the promotional products. In order to gather the information, the research includes learning the core values of the company, determining the main visual system and designing the relevant promotional items.

My task is to create a clean, fresh and friendly feeling for CleanFish. The resulting deliverables launch consisted of a company brochure, an oversized poster, product wrapping paper, seasoning package and paper bag. The vector drawing fish die cut when placed on different deliverables tells the relationship between customer and company: people can see the fresh and sustainable seafood through CleanFish. The fish pattern, created by the logo element represents the friendly feeling of this company.