This project was a competition entry for the Kyoorius Student Awards 2014 in which students respond to real-life briefs set by companies.
Fevicol is a brand of adhesives and our brief was to repackage the Fevicol MR (white glue) bottle. The design was to be targeted at a younger school going audience and the product must be exciting on the shelf and easy to use.
Blocked nozzles, dirty hands, lost bottle caps, our design tries to address the common problems that one faces while working with glue while keeping the overall form and graphics friendly and appealing.
This project was the In-Book Winner for the Kyoorius Student Awards 2014.
Some of the initial explorations for the design.
Graphics - Front and Back.
The video shows some of the common problems with the current design and our interventions for the same.
