In 2012, Freightliner Trucks celebrated its 70th Anniversary, and extended the celebration across its social media channels as a way to bring attention to the company's rich history and milestones, but also used the opportunity to look to the future of Freightliner and the trucking industry. The messaging was amplified experientially as the campaign was launched during the Mid American Truck Show, the industry's largest tradeshow of the year.
FLIGHT CHANNELS: Facebook, Twitter and YouTube
CONTENT OBJECTIVE:
- Raise awareness amongst social media audiences for Freightliner's 70th Anniversary celebration by sharing Freightliner history and facts.
- Drive traffic to the anniversary / revolutionary microsite
- Drive traffic to the 70th Anniversary videos hosted on Freightliner's YouTube page
Freightliner Trucks is one of North America’s leading manufacturer of medium-duty, heavy-duty & specialized trucks.
YOUTUBE
FACEBOOK | 70 Years of Innovation
