Creative development for the Halfway to Cupid's Undie Run Volleyball Tournament & Beach Party, which takes place in Clevealnd and helps bring awareness and build buzz for the main event (the run) in February. Branded elements were used in print and digital applications to help promote the event and increase registration.
The Cleveland Cupid's Undie Run is a 'brief' fun run in your bedroom best that takes place Valentine's Day weekend to fundraise for the Children's Tumor Foundation and bring awareness to neurofibromatosis - an incurable genetic tumor disorder that presently has no cure and limited treatment options. Cleveland is one of the top fundraising markets out of 37 national markets that the run is held. #ImWithCupid #EndNF
Creative Concept
The Creative Concept: BlueTorch Media
Web Site
Web site by: BlueTorch Media | Main Photography by: James Douglas Studio
Artwork / Design
Design: BlueTorch Media | Photography: James Douglas Studio + Jason Crocker
Design: BlueTorch Media | Photography: James Douglas Studio + Jason Crocker
Design: BlueTorch Media | Photography: James Douglas Studio + Jason Crocker
Design: BlueTorch Media | Photography: James Douglas Studio + Jason Crocker
Design: BlueTorch Media | Photography: James Douglas Studio + Jason Crocker
Flyes / Promo Cards
Flyers: BlueTorch Media | Photography: James Douglas Studio
Direct Emails to Runners
Direct emails sent to Cupdid's Undie Run participants.
