Agency: Shepherd

Client: UF Health Proton Therapy Institute

Title: Cracking Glass (UF Proton Therapy TV)

Duration: 30 Seconds

 

Production / Post Production: Visual Comforts

Director: Michael Wiehart

DP: Matt Workman

 

 

In this dramatic and visceral spot we show that Proton Therapy does not destroy the healthy tissue surrounding the cancer, but instead is targeting the affected cells in a very precise way.

 

The idea behind this is to explain the abstract and hard to comprehend proton treatment and ground it in the real physical world and hopefully taking the edge off a very stressful and tense moment in someones life.

 

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