Francois Schlebusch's profile

BōN Soaps brand identity



BōN brand identity

CLIENT | BōN Soaps, London, UK


CHALLENGE
In 2013 I opened a small business that specialised in handmade soap and other skincare products. The word BōN is derived from the French word bonne, which means good, and was also the essence of the business: Do good first.


SOLUTION
The brand stood for all things natural, and I wanted to make sure that the brand visuals communicated this clearly through simple graphics and natural photography. The brand identity started with the logo and was then developed into many other pieces of collateral including business cards, flyers, brochures, labels, packaging and digital marketing material. 






RESULT
The brand was very well received and soon gained an online following through exposure at local markets. The branding was a strong selling point for the products and the products were featured on various blogs and skincare forums. 




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BōN Soaps brand identity
Published:

BōN Soaps brand identity

A brand identity for BōN soaps, a small business specialising in handmade soap and other skincare products.

Published: