DIRECTING TRANSFORMATION:
Over 40 Tradeshow Booths Globally
Swerve Creative teamed up with FreemanXP to deliver an on-brand experience for one of their major clients. For 12 Months, FreemanXP and Swerve Creative flew with PEMEX through a whirlwind of activity to create a buzz for one of the world's top oil companies.
The project spanned 13 countries, and the responsibility of hundreds of deliverables as the Creative Lead: Tradeshow User Experience, Booth Layout, Print and Digital Advertising Campaigns, Booth Graphics, Collateral, Messaging / Event Theme, Establishing Event Standards and Brand Guidelines, C-Level Egagements and a vast array of Digital Media Deliverables. We not only led a creative team internally at FXP, but also managaged creative vendors and deliverables to ensure brand consistency across all events.
Below is a video for the 2014 year wrap up as well as images images and spreads from our PEMEX profolio look book. Enjoy!
ADIPEC Conference: Abu Dhabi
A cohesive marketing plan included print ads, emails campaigns with impactful custom landing pages, lead capture, banner ads, copywriting and infographic posters.
Our digital media strategy included infographic animated movies, booth activation ads and employee testimonial videos.
SPE Conference, Amsterdam
Private Conference Rooms: SPE Conference
Calgary, Canada.
WHO Conference: Houston, Texas, USA
OTC Asia Conference: Kuala Lumpur, Malaysia
Password: tour de transformation
