Restyling of Celia gluten-free beer, made for the Czech brewery Pivovar Zatec.

The beer Celia was rewarded in 2013 by the prestigious prize " world's best gluten-free beer”.It is a handmade, organic, premium beer, realized 100% with hops of the famous region of Zatec. The Czech town of Zatec lends its name to the region that produces a highly appreciated aromatic hops,  whose floral vessel is used in beer of excellent quality. All breweries in the city use this succulent hops and, since 1585, beer Zatec is praised for its "essence, strength and virtues."

Therefore, the responsibility was large. The new image of Celia beer, , aside from showing the peculiarities of the product: artisan, organic, natural, Czech, premium, should cherish the essence of beer emanating from a raw material internationally recognized for its excellence. So, we decided to incorporate  in the label the image of the hops dress from a frontal position to remember the origins, the roots, of the product and of the brand.. This idea also allowed us to achieve a goal initially raised: that the same label could work in other areas such as identifying stamp of the brand, blunt, simple and easily recognizable.