Branding for design automation venture Thalia DA. In Latin, the word 'thalia' means 'to blossom', hence the logo incorporated elements of the traditional (blossom) with modern (design for circuit boards) to create a unique emblem.
A traditional serif typeface was used to emphasise the company's heritage and association with Latin and Greek, and a calming, sea blue colour palette used throughout.
These traits were rolled out across a range of stationery, clothing and digital outputs.
A traditional serif typeface was used to emphasise the company's heritage and association with Latin and Greek, and a calming, sea blue colour palette used throughout.
These traits were rolled out across a range of stationery, clothing and digital outputs.
