What really drives consumers to use certain branded mobile apps or websites?
That is one of the key questions that brands and marketers are clamoring to answer as they pull together their strategies for attacking the immense opportunity that mobile represents for reaching and engaging today’s and tomorrow’s consumers.
It’s also one of the key questions that drove BBDO and AOL to join forces to undertake an unprecedented research study to better understand consumer behavior around the alway on, always on you smartphone.
It’s also one of the key questions that drove BBDO and AOL to join forces to undertake an unprecedented research study to better understand consumer behavior around the alway on, always on you smartphone.
BBDO Malaysia and Proximity categories mobile user in Malaysia in order to put strategies and better understand consumer behaviour in Malaysia.
First we asked number of smartphone users ages 15 to 45 to fill out a survey and how their use of mobile.
User interviews to determine the what, when, where and why,
for the variety of their Mobile interactions to discover the ( Seven Shades of Mobile Malaysia ).
Seven shades of mobile world // Reference
https://www.scribd.com/doc/119635563/BBDO-AOL-Seven-Shades-of-Mobile
