Beautified is an app that sought to fill a gap in the beauty market: a tool to find and book last-minute beauty appointments from a curated group of top-tier salons and spas. Simple and contemporary, the visual identity had to easily lend itself to a beautiful, user-friendly app, that would clearly differentiate itself in the saturated beauty industry. Contrasting a fresh palette of a mint, pink and navy, the red lip symbol brings an energizing pop of color to the printed and digital implementations, working as an easily recognizable icon and avatar.
The first iteration of the app was designed as part of the visual identity, introducing a clean design and a set of icons to represent each service category. A broader collection of illustrated icons was created for a second version of the app, to be used alongside the visual identity to reflect the playful brand voice of Beautified.
Client: Beautified | Services: Visual Identity, Print Design, App Design (V1) | Year: 2012—2014
