Bay City is a church located in the East Bay area of Northern California that was in need of a logo design as part of their rebranding efforts and new website launch. After initial discussions on the goals and objectives, we decided to redesign the logo from a mark to a typographic logo using custom lettering. The solution was a sturdy and bold brush script that was impactful, yet conveyed friendliness. Following are shots of the drawing and vectorizing process.
