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Breast Cancer Foundation - Logos Against Cancer

Breast Cancer Foundation - Logos Against Cancer
Ask women what's the first thing they check in the morning, and it's usually Facebook, Twitter or Instagram. To get women to check their breasts in the midst of their busy social media lives, we took famous social media logos and re-designed them as reminders to perform breast self-checks. 
To engage the digitally savvy as influencers to drive awareness, we also launched an online appeal to ​Facebook,
Twitter and Instagram, urging them to adopt the unique logos during ​Breast Cancer Awareness Month.

Agency: DDB Singapore
Creative Directors: Thomas Yang, Joji Jacob
Head of Art: Thomas Yang
Art Director: Marcus Lim 
Copywriter: Gao Yuan Heng
Illustrator: Marcus Lim
Breast Cancer Foundation - Logos Against Cancer
Published:

Breast Cancer Foundation - Logos Against Cancer

Social media icons are refashioned as a reminder to women that some check-ins are more important than others.

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