#WeWillFight
A facebook campaign to help Cancer Research UK beat cancer sooner.
Cancer research has reached a historic breaking point. One in two people now survives cancer. But this is just the start…
We teamed up with CRUK to create momentum and to motivate people to take the fight against cancer to the next level. We started #WeWillFight and asked people to show us their fight faces.
Our kick off video showed paint and determined fight faces and most of all it showed cancer we had enough!
The #WeWillFight hashtag caught on quickly asking people to join in and donate.
We saw thousands of fight faces of sufferers, survivors, celebrities and supporters of all kind. With over 1000s of likes and shares the #WeWill hashtag was all over Facebook and Twitter. Take that cancer!
