:: brief
Create a campaign to raise awareness of the Royal Albert Hall’s charitable status and celebrate the work that we do
Reposition us as a unique and valuable cultural institution
Launch and encourage individual donations to our fundraising efforts
:: client
The Royal Albert Hall is the world’s most famous stage. Since its opening by Queen Victoria in 1871, the world’s greatest musicians, singers, dancers, sportsmen, statesmen and world leaders have appeared here.
:: target market
Rock and pop audiences
Classical Music audiences
Sports and events audiences
Community groups
Education and outreach groups
Education and outreach groups
Political opinion-formers
Charities Commission Sponsors
Corporates
The target for this campaign is not large, corporate donors but individual givers so the tone should be approachable and unintimidating.
