Feed Your Heart
The leadership of the Louisiana Pecan Growers Association wanted to promote the health aspects of pecans. They came to us with a specific budget and methodology in mind: brochure, outdoor, and print ads in regional cooking magazines. From there I built a theme, visuals, and the individual pieces. I knew the colors and imagery had to be bold and fairly non-traditional because of the limited shelf life. Beautifully photographed dishes wouldn't stand out in a magazine full of the same. So, I punched up the chroma and used a more illustrative approach. The "tag" is my favorite element of the campaign.
The leadership of the Louisiana Pecan Growers Association wanted to promote the health aspects of pecans. They came to us with a specific budget and methodology in mind: brochure, outdoor, and print ads in regional cooking magazines. From there I built a theme, visuals, and the individual pieces. I knew the colors and imagery had to be bold and fairly non-traditional because of the limited shelf life. Beautifully photographed dishes wouldn't stand out in a magazine full of the same. So, I punched up the chroma and used a more illustrative approach. The "tag" is my favorite element of the campaign.
