Client: WWF / Coca-Cola
Agency: DARE
Arctic Home - WWF and Coca-Cola join forces to save the polar bear’s future.
The polar bears are a species most directly affected by climate change. Their habitat is melting.
WWF teamed up with Coca-Cola to help their work in the Arctic. But that was not enough, they needed the help of the public too. To prevent the unimaginable: an Arctic without polar bears we created “Arctic Home” a website that raises donations for the WWF and informs the public of how their work can provide a brighter future for mother polar bears and their cubs.
The website’s main focus is the WWF’s work with polar bear mothers during breeding season. Because food and den sites are harder to find, cub survival is decreasing rapidly.
The site needed to provide new content over the course of several weeks. So the overall goal of “Saving the polar bears” was divided into 6 chapters, each focussing on one of the WWF’s projects. The site did a great job in educating people about the life of a polar bear mother and illustrating the urgency to act now. As a further call to action, each donation via the site was matched by Coca-Cola Ltd Company. Today the site has raised over £100.000 and assured the WWF’s work in the Arctic can continue.
