MY WORK FOR TAPE.TV
When I started working at tape.tv in 2010, tape.tv was a little online platform for music videos. The big idea was to be the next MTV in the internet. I started as a trainee in Media Design and was taken on a permanent position after a successful graduation of my apprenticeship. Mainly I designed mock ups to acquire brands to have ads on tape.tv.
BRANDED ENTERTAINMENT
But another idea of tape.tv was, to do branded entertainment instead of ordinary advertising. That was my major job: create individual concepts for brands, how Branded Entertainment could look like on tape.tv – from the development of an idea, to the visualization &
presentation of the idea, up to the implementation.
TAPE.TV & TAPE.MEDIA
all needs
Besides that I was responsible for the cultivation & progression of the corporate design of tape.tv & all graphic needs, for example the design of showlogos, presentations, ads (print & web) etc. The same tasks waited for me when Conrad Fritzsch decides to launch tape.media — the exclusive marketer of tape.tv — in 2011.
THE NEW TAPE.TV
In 2013 tape.tv acquired Amen and decided to rebuild the whole product from scratch. In this process I was integrated in the development of the new platform design as well as the design of the tape.express app.