THINK HARD
This is part of a digital marketing / integrated campaign to promote an erectile dysfunction related product in pharmacies. We created a mobile app store in order to give pharmacists tools that would ensure everyday contact with the product's branding, allowing users to share results on specific social media and increasing the product's visibility. Art Direction: Diego Freitas e José Paz.
This is part of a digital marketing / integrated campaign to promote an erectile dysfunction related product in pharmacies. We created a mobile app store in order to give pharmacists tools that would ensure everyday contact with the product's branding, allowing users to share results on specific social media and increasing the product's visibility. Art Direction: Diego Freitas e José Paz.
ANTIVIRUS - HEPATITIS AWARENESS CAMPAIGN
"Share it on facebook and it's viral. Share it In real life, and it's viral too."
facebook.com/worldhepatitisday
Did you scan yourself for hepatitis?
"Share it on facebook and it's viral. Share it In real life, and it's viral too."
facebook.com/worldhepatitisday
Did you scan yourself for hepatitis?
THE VIRTUAL MUSEUM - GOUT AWARENESS CAMPAIGN
Gout has affected more than 30 historical characters over time - Michaelangelo, Casanova, Nostradamus, Isaac Newton... In this awareness campaign, we thought of making each one a specific portrait that connected them to the main symptom of this disease - a swollen big toe - and creating a virtual museum online where people could know more about the disease.
Art Direction: Diego Freitas.
Gout has affected more than 30 historical characters over time - Michaelangelo, Casanova, Nostradamus, Isaac Newton... In this awareness campaign, we thought of making each one a specific portrait that connected them to the main symptom of this disease - a swollen big toe - and creating a virtual museum online where people could know more about the disease.
Art Direction: Diego Freitas.
NEXT GENERATION IN PAIN AND INFLAMMATION
“Next generation in pain and inflammation”
Product launch in general practice: an anti-inlammatory with fast-acting 24h analgesic effect used to ease chronic pain in rheumatoid arthritis.
Campaign materials evoked “vintage rock” motifs: the detail aid was designed as a vinyl record and the GP’s were left a “mix tape” that was actually a USB pen drive and contained a computer version of the famous “Guitar hero” game. Other reminders included black wristbands with the product’s logo, mini amplifiers and a notebook designed like a mix table, which actually allowed the GP to become a DJ and do some fake “scratching” while in a boring, scientific meeting. Taking place in the local Hard Rock Cafe - of course.
Art Direction: Diego Freitas.
Product launch in general practice: an anti-inlammatory with fast-acting 24h analgesic effect used to ease chronic pain in rheumatoid arthritis.
Campaign materials evoked “vintage rock” motifs: the detail aid was designed as a vinyl record and the GP’s were left a “mix tape” that was actually a USB pen drive and contained a computer version of the famous “Guitar hero” game. Other reminders included black wristbands with the product’s logo, mini amplifiers and a notebook designed like a mix table, which actually allowed the GP to become a DJ and do some fake “scratching” while in a boring, scientific meeting. Taking place in the local Hard Rock Cafe - of course.
Art Direction: Diego Freitas.
THE BUTTERFLY EFFECT
"Rest assured"
Although there is a limitless number of generics for the famous Xanax, patients just don't seem to feel as relaxed as they should if they don't see the characteristic butterfly that brands Xanax's packaging on the bedside table. Consequence: every generic now uses butterflies in their communication.
Copywriter: César Sousa. Art Direction: Jorge Dias.
Although there is a limitless number of generics for the famous Xanax, patients just don't seem to feel as relaxed as they should if they don't see the characteristic butterfly that brands Xanax's packaging on the bedside table. Consequence: every generic now uses butterflies in their communication.
Copywriter: César Sousa. Art Direction: Jorge Dias.
BRAILLE - GLAUCOMA AWARENESS CAMPAIGN
A DELICATE BALANCE
BUY ONE, GET TWO
RELEASE HIM
A HEALTHY PHARMACEUTICAL INDUSTRY
This institutional video was created to promote the portuguese pharmaceutical industry in the pharmaceutical networking event CPhI Worldwide 2011, held in Münich, Germany.
HAPPY STOPMOTION BIRTHDAY
This motivational video was made for an international competition regarding the salesforce work on an hepatitis related product over the past 10 years. I took all the photos and edited it myself, counting on the entire creative department - and one account as well - for the "art direction" in the featured cards. Credits for the music choice go to the client.
This motivational video was made for an international competition regarding the salesforce work on an hepatitis related product over the past 10 years. I took all the photos and edited it myself, counting on the entire creative department - and one account as well - for the "art direction" in the featured cards. Credits for the music choice go to the client.