HP Beats Collaboration
Develop breakthrough retail experience to make consumers take note of HP and the exclusive partnership with Beats Audio by Dr. Dre. Beats is one of the fastest growing and coolest brands in the market. Computer users listen to music up to 3 hrs a day on junk speakers. HP worked with Beats (Chairman CEO of Interscope Records Jimmy Iovine and Dr. Dre) to change all that. We ended up with the biggest splash in retail in over a decade.
-largest retail deployment for hp in ten years-sold out beats computers in sixty days +150 Million in Revenue-changed boring beige perception of pc's to "hip" computer brand-Delvered 250 million brand experiences at retail-Created ultimate retail demo experience including a dedicated episode of "Inside West Coast Customs"
